Privacy Notice
In accordance with the Federal Law on Protection of Personal Data Held by Private Parties (the "Law"), Pumpum Desserts (hereinafter, "Pumpum Desserts"), is identified as the Data Controller responsible for the processing of your personal data.
This Privacy Notice details how we collect, use, and protect the personal information you provide to us through our websites, primarily www.pumpumdesserts.com and accounts.pumpumdesserts.com (collectively, the "Site").
1. Personal Data We Collect
To carry out the purposes described in this notice, we collect the following categories of personal data:
Identification and Contact Data: Full name, delivery address, telephone number, and email address.Fiscal Data: Federal Taxpayers Registry (RFC) number, name or business name, fiscal address, and tax regime (only if an invoice or CFDI is requested).Transaction Data: Information on orders placed, purchase history, payment method used (without storing sensitive card details), and transaction amounts.User Account Data: Username and password (encrypted), should you register for our Service.Data Collected from Third Parties (Google Sign-In): If you choose to register using your Google account, we will collect your name, email address, and profile picture that you have authorized through said service. We do not collect or store your Google account password.Technical and Browsing Data: IP address, browser type and version, operating system, cookie identifiers, and data about your interaction with our website (pages visited, time spent).Clarification on Sensitive Data: Pumpum Desserts does not actively collect sensitive personal data, such as that related to your health status, racial or ethnic origin, religious beliefs, or union affiliation.
2. Purposes of Processing Your Personal Data
Your personal data is used for the following purposes, which are divided into primary (necessary for the service) and secondary (accessory).
A. Primary Purposes (Essential for the Service):
To identify you as a customer and/or user of our Service.To create, manage, and maintain your user account.To process, track, and complete your orders for our Products.To manage the payment process for your purchases.To coordinate the shipping and delivery of your orders to the address you provide.To issue the fiscal invoices (CFDI) you request.To provide you with customer service and support, and to follow up on your questions, complaints, or suggestions.To comply with legal obligations and requirements from competent authorities.To prevent fraud and ensure the security of transactions.B. Secondary Purposes (Non-essential for the Service):
To send you promotional communications, discounts, and news about our Products via email (marketing).To conduct satisfaction surveys to evaluate the quality of our Products and Service.To inform you about the launch of new products or services.To create customer profiles to personalize your experience and offer you products of interest.Mechanism to refuse secondary purposes: If you do not want your personal data to be processed for these secondary purposes, you can express your refusal now by sending an email to privacy@pumpumdesserts.com with the subject line "Refusal of Secondary Purposes". Your refusal will not be a reason for us to deny you the services and products you request or contract with us.
3. Transfer of Personal Data
Pumpum Desserts does not sell, rent, or lease your personal data to third parties. We only share your information with the following entities to fulfill the primary purposes, which are transfers that do not require your consent under the Law:
Payment Service Providers: To securely process your credit or debit card payments (e.g., Clip).Logistics and Delivery Companies: To coordinate the delivery of your orders to the indicated address.Competent Authorities: When required by a court order or legal provision to comply with our legal obligations.Software and Analytics Providers: With providers who help us manage our technological infrastructure and analyze the use of our website to improve it, always under contracts that ensure confidentiality.4. Use of Cookies and Tracking Technologies
Our website uses cookies and other similar technologies to improve your browsing experience. We use essential cookies (for the functioning of the shopping cart and user session) and analytics cookies (to understand how you interact with our site). You can manage your cookie preferences, disable, or delete them through your web browser's settings. For more information, please consult our Cookie Policy.
5. Exercising Your ARCO Rights
You have the right to exercise your rights of Access, Rectification, Cancellation, and Opposition (ARCO Rights) regarding your personal data at any time.
Access: To know what personal data we have about you, what we use it for, and the conditions of its use.Rectification: To request the correction of your personal information if it is outdated, inaccurate, or incomplete.Cancellation: To request that we delete your data from our records when you consider that it is not being used in accordance with the principles, duties, and obligations provided in the regulations.Opposition: To object to the use of your personal data for specific purposes.Procedure to exercise ARCO Rights: To exercise any of your ARCO Rights, you must submit the respective request via email to privacy@pumpumdesserts.com. Your request must contain:
Your full name and an email address to which we can send the response.
A copy of a document that proves your identity (INE, passport, or professional ID card).
A clear and precise description of the personal data with respect to which you seek to exercise any of the rights, and the specific right you wish to exercise.
The deadline to respond to your request is a maximum of 20 business days to inform you of its viability, and 15 additional business days to make it effective if it is deemed appropriate.
6. Revocation of Consent and Limitation of Use of Your Data
You may revoke the consent you have given us for the processing of your personal data at any time. Likewise, you may limit the use and disclosure of your personal information, especially for marketing purposes, through the following means:
By following the "unsubscribe" instructions included at the end of each promotional email.By sending an email to privacy@pumpumdesserts.com requesting your exclusion from our marketing lists.7. Security Measures
Pumpum Desserts has implemented and maintains administrative, technical, and physical security measures to protect your personal data against damage, loss, alteration, destruction, or unauthorized use, access, or processing. These measures include the use of SSL certificates to encrypt information, restricted access controls, and internal security policies.
8. Data Retention
Your personal data will be retained for the time necessary to fulfill the purposes for which it was collected and to comply with our legal obligations (tax, commercial, etc.). Once these purposes have been fulfilled, your data will be blocked and subsequently securely deleted.
9. Modifications to the Privacy Notice
This Privacy Notice may undergo modifications, changes, or updates derived from new legal requirements or our own needs for the products or services we offer. We are committed to keeping you informed about any changes to this privacy notice through our website www.pumpumdesserts.com in the legal section. For significant changes, we will notify you directly at your registered email address.
10. Contact
If you have any questions, comments, or complaints about this Privacy Notice or how we handle your personal data, please contact us through our Privacy Department:
Email: privacy@pumpumdesserts.com